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013: Activating Referrals With Stacey Brown Randall

Published By: Uli Iserloh
Date: December 20, 2022

Warm referrals are probably the best source of new clients, customers and patients – but most entrepreneurs don't understand the science behind generating referrals naturally... without manipulating, incentivizing or even asking!

That's exactly why I invited Stacey Brown Randall on the podcast, because I myself wanted to learn how to activate this important source of traffic.

Listen to this episode to learn more about the problems with old-school strategies, finding the right referral source, and why you should track your referrals – plus hear Stacey share the top mistakes to avoid!

Ultimately, it’s important to care about how you make your referral sources FEEL because they will be more likely to keep recommending you time and time again.

Expanding your business is primarily about personal connection, and that mentality will inspire a game plan that works.


  • “If you went looking for natural ways to generate referrals, in a way that felt authentic, where you weren't manipulating people, where you weren't taking advantage of the reciprocity, if you went looking for those books, they're not out there.” (4:24-4:47 | Stacey
  • “If you understand the science behind how referrals work, you can build a strategy around that.” (5:29-5:34 | Stacey
  • “It all comes down to how you make your referral source feel. That is why they choose to refer to you. And that's why they choose to remember you because you are occupying space in their mind.” (12:31-12:41 | Stacey)
  • “If you have referral sources that are clients or centers of influence, we do want to pay attention to the commonalities, because that will help us identify who else could be referring you.”  (20:27-20:36| Stacey)
  • “The language we use and communicate with our referral sources comes from a place of being authentic and grateful, and wanting to make sure they know that we don't take them for granted when they do refer us.” (24:00-24:15| Stacey


20-minute training on the science behind generating referrals naturally... without manipulating, incentivizing or even asking - Referral Ninja Roadmap.

Connect with Stacey Brown Randall

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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.

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Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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