“Every story should have a point, and every point should have a story,” explains Marisa Shadrick, award-winning branding and copywriting expert.
For entrepreneurs, reaching customers through marketing is critical, though it can be challenging. On today’s episode, Marisa shares her copywriting insights to help business owners communicate their messages more effectively and empathetically.
When we’re writing a copy, we often put way too much information in it to get our point across. Unfortunately, this makes our message harder to comprehend for our audience and can seem insecure. By ensuring that we only include the most resonating words and proofreading to check the flow, we can tell great stories that get people excited about what we’re selling.
In addition, emphasizing empathetic copy creates valuable connections. Learn more about the importance of storytelling in marketing, eliminating fluff language, and why dialogue is a powerful tool.
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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.
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