011: Making Behavior Change Simple And Sustainable With Linda Fogg-Phillips

"Forget inspiration... habit is more dependable! Habit will sustain you whether you’re inspired or not."

-Octavia Butler

A couple weeks ago, I heard Linda Fogg-Phillips, director of the Tiny Habits Academy, give a keynote speech about the ABCs of habit creation.

With over 30 years of experience in the nutrition, fitness, and mental health space, Linda has an encyclopedic understanding of human behaviors... so I asked her to debunk a bunch of myths about habit creation and what she and her brother BJ Fogg have come to learn since the inception of Tiny Habits.

“There is no magic number of days that will create a habit. What creates a habit is a positive emotion that's attached to that behavior.”

Throughout our conversation, Linda unpacked key learning lessons that you can instantly apply to create smarter habits – illustrated by many of Linda's own stories of hardship and miraculous recoveries.

If you're interested in the neurobiological basis for habit creation... look no further, this episode delivers the goods :)

Quotes

“Start watching your own behaviors, watch the behaviors of those around you, and start analyzing what prompted the behavior to happen.” (5:53-6:01 | Linda)
“It's really important that when you're trying to help people change behaviors, you deliver a prompt that immediately occurs when they have the ability and the motivation to do that behavior.” (9:10-9:22 | Linda)
“There is no magic number of days that will create a habit. What creates a habit is a positive emotion that's attached to that behavior.” (12:45-12:51 | Linda)
“Rewards do not create habits. It is the instant attachment of a positive emotion that creates the habit.” (14:30-14:36 | Linda)
“We want to make the basics of the Tiny Habits Method accessible to anybody who is interested in learning new habits or designing this method and putting it into their lives.” (30:58-31:06 | Linda)

Resource

Access Free 5-Day Program to Build Habits

Connect with Linda Fogg-Phillips

Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility:

Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.

Connect With Uli

Click here to learn more about Uli’s marketing agency and available services.

ABOUT BIG BOOST

Our team is here to take care of your marketing strategy and technology, so you can focus on what you do best... helping patients create optimal health and resolve underlying issues.

As a trusted partner for many practitioners and organizations (like the Evolution of Medicine and the Institute For Functional Medicine), we know exactly what you need to create a consistent stream of patients.

Meet Our Team »

RUN A SMARTER PRACTICE

Practitioners need to leverage technology so they can spend their precious time with only those prospects that are ready to work with them in a 1-on-1 relationship.

That's why we developed our proprietary framework to help you attract, nurture and convert the right prospects into patients leveraging patient pipelines, text message marketing and detailed tracking.

Learn more about our approach to patient acquisition »

TAP INTO OUR EXPERTISE

Unlike other web designers, our team has deep expertise so you don't have to explain what you need build... why not tap into our team's collective insights from working with many of today's top practitioners?

We have a proven all-in-one technology framework that replaces close to a dozen softwares such as ActiveCampaign, Clickfunnels, Calendly, Teachable, Kajabi, LeadQuizzes and more.

Get your technology gameplan »