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010: Conversations That Convert With Mary Kathryn Johnson

Published By: Uli Iserloh
Date: November 29, 2022

Have you noticed that it's gotten a lot trickier to capture prospective patients' attention and engage them through email?

As a result of the pandemic, consumers are cognitively overloaded and many feel more isolated than ever...

... so it’s no surprise they crave REAL conversations with REAL humans – and that's why clinics that leverage technology to hold more 1-on-1 conversations are growing the fastest!

So for this week's podcast, I invited my friend and colleague Mary Kathryn Johnson, owner of Bot Academy, to explain how "1-on-1 conversations can seriously help you leap forward in your business” and how she's using the power of chatbots to start more of those conversations.

This week's episode is a follow-on to last week's with Tom Jackobs with the "keys to conversational selling."

When meeting with potential clients (especially prospective patients), it’s critical to make the consumer feel comfortable and heard:

Through real conversations, you can easily build the bridge between their issues and how you can help.

Whether chatting in person or through a chat bot online, you can be others’ solution to everyday problems.


  • “One conversation seriously can help you leap forward in your business.” (4:54-4:59 | Mary Kathryn)
  • “If you can take your email and translate it using specific parameters, you can create a conversation in an automated way.” (21:07-21:16| Mary Kathryn)
  • “You need to stay congruent with your roadway. The end needs to be congruent with the beginning.” (24:59-25:06| Mary Kathryn)
    “We have an opportunity as business owners and marketers to create a world that is not as spammy as email marketing is right now.” (31:34-31:45| Mary Kathryn)
  • “The power that you have with one conversation is not just to leap your business forward, but to also transform someone's life and leap their business forward. The power of that one conversation is in your hands.” (34:40-34:57| Mary Kathryn)

Chatbot Resources & Examples

Click here to understand the power of conversational design (for business owners)

Click here to learn how to create conversational marketing flows (for agency owners or freelancers)

Connect with Mary Kathryn Johnson

Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility:

Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.

Connect With Uli

Click here to learn more about Uli’s marketing agency and available services.

Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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