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009: AI Tools For Health & Wellness Marketing

Published By: Uli Iserloh
Date: October 29, 2024

In this episode, Uli Iserloh and Mike Kim explore the transformative impact of AI tools on health and wellness marketing. They discuss practical applications of AI for practitioners and share insights on how to effectively leverage these tools while maintaining a personal touch.

Uli and Mike emphasize how these tools can save time and enhance productivity without sacrificing quality or authenticity. Mike introduces the concept of the "5 C's" - Calendar, Clients, Community, Consuming, and Creating - as elements that AI can't replicate and that help maintain a personal touch in content.

Throughout the episode, Uli and Mike address common concerns about AI adoption and share practical examples of how healthcare practitioners can integrate these tools into their daily workflows. They emphasize the importance of maintaining human oversight while leveraging AI's capabilities to enhance content creation and practice management.

If you would like to get started with AI tools, check out my ChatGPT Bootcamp For Health & Wellness Content Marketing – a start-to-finish workshop covering everything from setting up ChatGPT to the actual prompt chain to get optimal output for blogs, emails, social media posts, webinar promotions and video scripts... specifically tailored for integrative and functional medicine practitioners.

 

Listen in to learn:

  • How AI tools like ChatGPT have revolutionized content creation and marketing
  • Practical applications of AI for health practitioners, including SOAP note taking and meeting summaries
  • How to overcome common hesitations about adopting AI tools
  • Ways to maintain authenticity and personal connection while using AI
  • The importance of proper prompting for compelling AI-generated content
  • Strategies for using AI to emulate writing styles and create engaging content
  • Tips for incorporating personal experiences into AI-generated content

Quotes

  • "It's a calculator for words... it's literally a language learning model." (3:10 | Mike)
  • "AI has very practical applications to reduce the demand on your cognitive reserves." (7:25 | Uli)
  • "You want to be specific in the prompt... I'm telling the AI, write direct response copy, make it short, punchy to the point." (17:45 | Mike)

Thank You For Listening!

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Uli Iserloh
As one of the leading marketing strategists in the integrative medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years – helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads.

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