007: Transitioning To A Virtual Practice With Dr. Brian Mowll

In the rapidly changing landscape of modern healthcare, integrative and functional medicine practitioners are increasingly turning to virtual care as a means to revolutionize their practices and provide exceptional service to their patients. The adoption of virtual care strategies offers a multitude of benefits that can greatly enhance the patient experience and improve overall health outcomes.

One of the most notable benefits of virtual care is its ability to significantly expand access to healthcare services. Through the implementation of telehealth technologies, practitioners can now serve patients who may face challenges in visiting a physical office, such as geographical distance, mobility limitations, or time constraints. By eliminating these barriers, virtual care enables practitioners to reach a broader patient base and provide essential care to those who might otherwise struggle to receive it.

Furthermore, virtual group programs present a compelling solution for delivering high-quality care in a manner that is both cost-effective and efficient.

In the latest episode of the Health & Wellness Marketing Show, I sat down with Dr. Brian Mowll, founder and medical director of Sweet Life Diabetes Health Centers, to discuss the challenges and opportunities of transitioning from a brick-and-mortar practice to a virtual one.

Dr. Mowll shares his personal journey of transitioning from multiple chiropractic clinics to a virtual functional medicine practice focused on diabetes. He discusses the mental shifts required, the importance of becoming an expert in a specific area, and the process of developing online programs that can be scaled.

The episode covers key aspects of building a virtual practice, including lead generation, nurturing prospects, and creating valuable content to establish trust and authority. Dr. Mowll emphasizes the importance of balancing market demand with personal passion when choosing a specialization.

Listen in to learn:

• The motivations behind transitioning to a virtual practice
• Challenges of moving from in-person to remote care
• How to develop and market online programs
• The importance of niching down and becoming an expert in a specific area
• Strategies for lead generation and nurturing in a virtual practice
• The process of creating and refining online programs
• Balancing passion with market demand when choosing a specialization

• "If you're working with people across the country, and they're going to trust you, and they've never met you, I really do think building that expertise and that niche in one area helps quite a bit." (17:55 | Dr. Mowll)
• "I don't want to sell somebody my care on the phone. I want them to be asking for my help when we get on the phone." (31:20 | Dr. Mowll)
• "You need to at least take one big step as often as you possibly can as you're moving towards your goals." (41:00 | Dr. Mowll)

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