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006: Smarter Care Delivery Models

Published By: Uli Iserloh
Date: October 08, 2024
006: Smarter Care Delivery Models

In this episode, Uli Iserloh and Mike Kim explore various care delivery models for health and wellness practices. They discuss the importance of creating systems that are easy, fun, and lucrative while delivering consistent results for patients.

Listen in to learn:

  • The difference between an "ELF" business (Easy, Fun, Lucrative) and a "HALF" business (Hard, Annoying, Lame, Frustrating)
  • Three main care delivery models: fee-for-service, programs/packages, and membership
  • The pros and cons of each delivery model
  • How to combine all three models for maximum effectiveness and patient value
  • Why it's okay to want your business to be easier and more lucrative

Uli and Mike break down the three main care delivery models and explain how each can benefit both the practitioner and the patient. They highlight the limitations of the traditional fee-for-service model and emphasize the advantages of programs/packages and membership models for creating stable, recurring revenue and better patient outcomes.

The hosts recommend combining all three models to create a comprehensive care delivery system that makes it easy for new patients to get started while providing opportunities for long-term engagement and value. They outline a strategy for transitioning patients from initial fee-for-service appointments to programs and ultimately to a membership model.

This episode provides valuable insights for health and wellness practitioners looking to optimize their care delivery models, improve patient outcomes, and create more sustainable, enjoyable businesses.

Don't miss out on Uli and Mike's free 30-part series on starting a health and wellness business from scratch. Sign up at bigboost.marketing/smarter to gain valuable insights and strategies for growing your practice.

Whether you're just starting out or looking to refine your existing care delivery model, this episode offers practical advice on creating a more efficient and effective health and wellness practice.

Quotes

  • "Do you want to build an ELF business, or do you want to build a HALF business?" (4:30 | Uli, quoting Joe Polish)
  • "Stop building systems around anomalies." (1:05 | Mike, quoting a successful entrepreneur)
  • "If you hate selling, then the fee-for-service model is probably the worst, because you know, you have to sell each and every time, and it's exhausting." (7:45 | Uli)
  • "The patient is the doctor of the future, as Sachin Patel says. It's not you as the clinician that magically has to deliver all the results." (16:10 | Uli)

Thank You For Listening!

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Uli Iserloh
As one of the leading marketing strategists in the integrative medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years – helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads.

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