

"Our brains are optimizing for survival, to keep you alive... because if you're not alive, then you're dead."
"The problem though is we're in that part of the brain for the majority of our adult life, even though we're not in an actual life-threatening scenario."
According to Dr. Eugene Choi, clinical pharmacist turned neuroscientist and sought-after transformational mindset coach, the brain will perceive all these uncomfortable emotions as a threat because there's research that shows that emotional pain can be just as painful as physical pain.
“We're in the survival state for 70% of our adult life, on average... it's fight, flight, freeze, fight, flight, freeze all the time,” and that's why Dr. Eugene is on a mission to help leaders get out of that constant survival state to operate at their highest levels.
In my latest podcast episode, Dr. Eugene unpacked the neuroscience behind decision-making and how to activate the executive part of our brains, so we can access more creativity and successful decision-making skills.
The possibilities are endless if we can get ourselves out of survival mode – so tune in to learn more about how our minds process stress, common mentality mistakes of business leaders, and why we need to take ownership of our outside responses.
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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.
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