006: The Neuroscience Of Decision Making With Dr. Eugene Choi

"Our brains are optimizing for survival, to keep you alive... because if you're not alive, then you're dead."

"The problem though is we're in that part of the brain for the majority of our adult life, even though we're not in an actual life-threatening scenario."

According to Dr. Eugene Choi, clinical pharmacist turned neuroscientist and sought-after transformational mindset coach, the brain will perceive all these uncomfortable emotions as a threat because there's research that shows that emotional pain can be just as painful as physical pain.

“We're in the survival state for 70% of our adult life, on average... it's fight, flight, freeze, fight, flight, freeze all the time,” and that's why Dr. Eugene is on a mission to help leaders get out of that constant survival state to operate at their highest levels.

In my latest podcast episode, Dr. Eugene unpacked the neuroscience behind decision-making and how to activate the executive part of our brains, so we can access more creativity and successful decision-making skills.

The possibilities are endless if we can get ourselves out of survival mode – so tune in to learn more about how our minds process stress, common mentality mistakes of business leaders, and why we need to take ownership of our outside responses.

Quotes

  • “Our brain is in this reactive mode without thinking, not because your life is in danger, but because of the number of emotions we experience daily that are frankly uncomfortable.” (4:21-4:33| Dr. Eugene)
  • “If we're in the survival state for more or less about 70% of our adult life, on average, it's fight, flight, freeze, fight, flight, freeze all the time.” (9:14-9:22| Dr. Eugene)
  • “The good news is just like you can go to the gym and get stronger with your muscles; we can exercise our brains to improve and rewire the parts that are not serving us.” (18:36-18:47| Dr. Eugene
  • Once you're willing, then you're willing to take ownership. And when you're willing to take ownership, you're willing to get yourself the very thing you need to get to where you need to go.” (21:21-21:34| Dr. Eugene)
  • “When you enter an executive state, you're going to look at both the outside and inside. But in survival mode, you're only stuck on the outside, and that's disempowering.” (25:59-26:06| Dr. Eugene)

Connect with Dr. Eugene Choi

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