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005: How To Create More Compelling Videos With Ryan Koral

Published By: Uli Iserloh
Date: October 19, 2022

“When you get somebody to share their deepest desires and their “why,” that's powerful" explains Ryan Koral, documentary filmmaker, podcaster, and educator.

As the prolific founder of Tell Studios, Ryan understands the importance of video storytelling. In today’s episode, Ryan shares his insights into what others can do to tell more compelling stories and get the “yes” they are looking to get from their audience.

Ryan understands it’s challenging to get in front of a camera and share your passions. However, your story will differentiate you from others. If you can get out of your comfort zone and stand by your message, you will get the clients you need to succeed.

Although it’s hard to market yourself and potentially get a “no,” it’s about finding the people who say YES will help you achieve your goals.

With any business, learning to create gripping videos is critical. Learn more about what makes a narrative powerful, why your message matters, and how to get out of your own way.


When you get somebody sharing their deepest desires and their “why,” that's powerful and super compelling.” (3:59-4:06| Ryan)

“Wherever I go, I'm selling something… because I believe in many different things.”
(6:26-6:30| Ryan)

Moral of the story is that we just care too much about ourselves, we forget about the importance of our message.(7:41-7:49| Ryan)

“Your story is incredibly important. That's your differentiator. That's the piece that’s authentically you.” (12:03-12:08| Ryan)

“When you're selling something, you’ve got your sales funnel. You've got the top of the funnel, middle of the funnel, and bottom of the funnel. And there’s a place for videos in each step.” (16:31-16:40| Ryan)

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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage.

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Uli Iserloh
As one of the leading marketing strategists in the integrative/functional medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years — helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads. Uli Iserloh is on a mission to equip health & wellness professionals to consistently pre-educate prospects into patients… largely on autopilot. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional & Integrative Medicine leaders. He’s the host of the Getting To YES podcast as well as the co-creator of the Evolution of Medicine Practice Accelerator.


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