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001: 3 Reasons Most Practices Remain Stuck In First Gear

Published By: Uli Iserloh
Date: September 03, 2024
3 Reasons Most Practices Remain Stuck In First Gear

Welcome back to the second season of the podcast – with two notable changes!

My dear friend and fellow marketing/branding strategist Mike Kim will be joining as a co-host – combining our 20+ years of experience in business strategy, branding, and digital marketing to equip you with the right strategies, systems, and support to grow your practice sustainably and profitably. 

Mike is a brand strategist, bestselling author, and copywriter who has worked with some of the most influential names in business and personal branding. He brings a unique perspective when it comes to monetizing your ideas, so if you’re looking to expand your footprint by selling online courses, coaching programs, or even writing and selling books and other intellectual property, he’s your guy.  

Secondly, we've changed the name of the podcast to the "Health & Wellness Marketing Show" – since that's what we'll primarily cover.

When you subscribe to the Health & Wellness Marketing Show, you can expect a mix of both of Mike and Uli teaming up for episodes as well as one or both of us interviewing experts and other health and wellness professionals who will share insights into how to more effectively market your clinic, practice, or online business.

We’re very practical guys, so you can expect each episode to have some key takeaways that, when applied, can make a real difference for you.

As before, new episodes will air on Tuesdays, and you can expect the show to be broken down into series where we take a deeper look at certain subjects. Because one of our beliefs is that success is sequential, not simultaneous, so you can expect the episodes within each series to build on each other.

So for the first episode, we'll take a look at the 3 reasons most practices remain stuck in first gear.

Many practitioners start with enthusiasm but find themselves grinding away without seeing the growth they desire. In this episode, Uli Iserloh and Mike Kim unpack the 3 main reasons why most practices remain stuck in first gear and offer practical solutions to overcome these common obstacles.

Drawing from their extensive experience working with hundreds of integrative, functional, and cash-based practices over the last 10 years, Uli and Mike share invaluable insights to help you elevate your practice and increase your impact.

Listen in to learn:

  • The importance of shifting from being a technician to becoming a manager and entrepreneur in your practice
  • Why lack of exposure is the primary reason practices struggle to grow
  • How to overcome the mindset barriers that prevent health professionals from effectively marketing themselves
  • The crucial role of pre-education in guiding prospects through their decision-making journey
  • Why the "healing starts on social media" and how to leverage this insight
  • The importance of implementing systems to streamline your practice and scale your business

Quotes

  • "Unless people know that you exist, nothing is going to happen. You could have the prettiest website. You could have the most amazing lead magnets. You could have the most amazing content. If people don't know that you exist, nothing is going to happen." (4:20 | Uli)
  • "Prospects want to get to know you at their own pace and in their own space." (16:38 | Mike)
  • "The healing starts on social media, and here's why: unless people decide on social media where they hang out in their own time, in their own space, that they have a problem and they want to hire somebody to fix it, there's no way in the world that this person will ever sign up for discovery calls." (19:18 | Uli)
  • "Systems guarantee results. Why? Because you have a path to follow, and there's some decisions here and there. You know, if this happens, then do that. But everyone flows through the same systems, and you can optimize systems." (23:47 | Uli)

Thank You For Listening!

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Uli Iserloh
As one of the leading marketing strategists in the integrative medicine space, Uli Iserloh has been advising many of today’s leaders on marketing strategy and marketing technology for over 23 years – helping health practitioners increase new patient enrollment predictably… even if they cringe at selling, hate to be on social media 24/7 or have never run paid ads.

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